Open Access Journal

Manuscript submission

Volume 55 (2004), issue 3

Selected aspects of corporate communication in furniture sector

Research subject and fields:

This paper deals with three basic forms of corporate mission that can be used by firms in the branch of furniture production and trade. These three basic missions ake into account different ways of human ecological considerations. Furniture companies should be highly ranked among those who use ideas of common responsibility, particulary those related to responsibility to nature, in communication with their target groups. Corporate communication is created for the communication with target groups. Corporate communication is a tool for strategic management. Corporate communication has its external aspect (promotion) and internal aspect.


Faculty of Forestry and Wood Technology

DRVNA INDUSTRIJA Scientific Journal of Wood Technology

ISSN 0012-6772 (Print) / ISSN 1847-1153 (Online)

Faculty of Forestry and Wood Technology University of Zagreb, Svetošimunska 25, 10000 Zagreb, Hrvatska - Croatia
Tel: +3851 2352 430, E-mail:
Editor-in-Chief: Prof. Ružica Beljo-Lučić, Ph.D. E-mail: