Establishment of motivation programs for workers in manufacturing companies using cluster analysis

ABSTRACT • The paper analyses the possibilities of establishing motivation programs for workers in a selected company. The motivation factors and values that affect the quality of a worker's performance are systematically explored. The paper also addresses the problems of the "delayed", non-measurable motivation factors, which act in the background of the primary motivation factors, i.e. direct measurable motivation factors. Finally, the paper presents the possibility of establishing a unified motivation program for individual worker categories based on the results of the ongoing cluster analysis.