Analysis of Furniture Selling Places in Croatia, Slovenia and Slovakia
Research subject and fields:
Nowadays, furniture retail sale is a very competitive area and besides large and well-known global brands, a high share of the overall market consists of independent retail shops. The owners and sellers of furniture are daily faced with the increasing requirements of the ever more demanding market, to which they must constantly and repeatedly adjust. The choice of furniture stores regarding to some of selling place attributes could affect customer’s final decision about furniture purchase; however, there is little information about the relationship between furniture selling places attributes. In this study, the basic information is given regarding the selected furniture selling place attributes (size of selling area, number of salespersons, storage area, and number of suppliers) in Slovenia, Slovakia, and Croatia.