Open Access Journal

Manuscript submission

Volume 71 (2020), issue 3

Preliminary Qualitative Analysis and Implications of Wood Products Perception on Social Media

Research subject and fields:

The article presents the results of the qualitative research of social media, managed by the Institute of the Civil Society, University of Ss. Cyril and Methodius in Trnava, in cooperation with the Slovak University of Technology in Bratislava. The research aimed to analyse different areas of the current management challenges and their perception of the selected social networks. The study concentrates on the presentation of the chosen manufacturers of the automotive industry and furniture industry on social media. The content analysis was based on the VADER (Valence Aware Dictionary and Entiment Reasoner) lexicon that was explicitly tuned to sentiments expressed in social media and QDA software.


Faculty of Forestry and Wood Technology

DRVNA INDUSTRIJA Scientific Journal of Wood Technology

ISSN 0012-6772 (Print) / ISSN 1847-1153 (Online)

Faculty of Forestry and Wood Technology University of Zagreb, Svetošimunska 25, 10000 Zagreb, Hrvatska - Croatia
Tel: +3851 2352 430, E-mail:
Editor-in-Chief: Prof. Ružica Beljo-Lučić, Ph.D. E-mail:
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