Open Access Journal

Manuscript submission

Volume 2021, issue 1
Title:

Determining the Competencies Necessary for Exporting in Furniture Industry with Decision Tree Models

Research subject and fields:
Abstract:

In order to increase the competitiveness of companies, there are factors that need to be considered both in the domestic and foreign markets. In particular, companies that want to maintain their presence in the foreign market must differentiate from other companies in the industry and gain significant advantages over their competitors in order to maintain this continuity. If companies pay more attention to the factors that are effective in export, they can be predicted to be successful in competition and especially in export. The aim of this study was to determine the factors and issues affecting export performance in furniture industry and to determine the effect of these factors and issues on exports. In this context, the application data were obtained from the survey of 182 managers of companies operating in the furniture industry in Turkey. The scenarios produced in the study were made with J48 algorithm-decision trees modeling, which is one of the data mining methods. Thanks to these scenarios, road maps were drawn to give ideas to the companies and managers planning to export. As a result of this study, the “staff status” factor, the “manager’s overseas experience” and “the legal form of the company” were identified as the main determinants of export.

Publisher

Faculty of Forestry and Wood Technology
HRCAK
ORCID
DOI
CROSSREF

DRVNA INDUSTRIJA Scientific Journal of Wood Technology

ISSN 0012-6772 (Print) / ISSN 1847-1153 (Online)

Faculty of Forestry and Wood Technology University of Zagreb, Svetošimunska 25, 10000 Zagreb, Hrvatska - Croatia
Tel. (+385 1) 235 24 30, E-mail: drind@sumfak.hr
Editor-in-Chief: Prof. Ružica Beljo-Lučić, Ph.D. E-mail: editordi@sumfak.hr